Presentation
Transforming customer insights with a unified data platform
The Customer Data Platform (CDP) is a comprehensive solution to centralize and unify customer data across multiple sources.
As digital & data consulting partner, Orange Business has crafted a structured methodology to enable organizations to build a 360-degree customer view, drive hyper-personalized marketing campaigns, and enhance customer engagement, all while maintaining compliance with data privacy regulations.
Offer Detail
Revolutionize engagement with a customer data platform
Customer Data Platform
Discover more about our structured methodology to transform customer experience with data-driven decisions.
-
Insights from a high-level review of your organization’s goals and current landscape
-
Data integration, channel setup, and execution of prioritized use cases
-
Enable your teams to fully utilize and optimize the platform
-
Clear use case definition aligned with business objectives
-
Ongoing assessment of key metrics and iterative improvements to drive effectiveness
An agile, use-case-driven approach, iterate to success
Examples
They trust us
Nespresso
- Multidisciplinary subject matter expert team to enable the global Nespresso organization to utilize their new Customer Data platform to the full extent possible
- Phased roll-out to facilitate a smooth enablement from both technological and operational perspective
- Benefits: Global enablement of all Nespresso markets driving MarTech ROI – providing a think global, act local approach
Leading Belgian Bank
- A variety of business & technical challenges to be resolved in preparation of the customer data platform implementation.
- Orange Business provided a multidisciplinary squad on both CX & Data capabilities – driving with the customer all architectural changes to facilitate smooth implementation of the CDP platform
Clarins
- Enhanced customer personalization
- Operational efficiency & cost savings
- Boosted marketing performance & ROI
- Scalability & global consistency
Benefits of a Customer Data Platform
A Customer Data Platform (CDP) centralizes and unifies customer data from multiple sources, enabling real-time analysis, personalized marketing, and data compliance to enhance engagement and drive smarter decisions.
Unified Data Management
Enhanced Personalization
Improved Marketing ROI
Compliance and Governance
You may also be interested in...
