Smarter Insights, Greater Impact: Elevating CX with Data and AI
Join us for a cutting-edge exploration of Customer Experience (CX) orchestration, where data and AI merge with strategy to craft smarter, more impactful customer journeys.
*Submitting the registration form does not guarantee your attendance. Due to limited seating, all registrants will receive an email in the coming days confirming whether or not they have secured a seat. Keep an eye on your inbox!
In partnership with Adobe & Microsoft
This event will uncover how advanced technologies and industry-leading frameworks can:
Empower organizations to deliver consistent, personalized experiences.
Unlock the full potential of customer data and insights with AI and Gen AI.
Showcase real-world applications of tools like the Adobe Experience Platform and Microsoft Dynamics.
Is this event for you? Find out here!
Whether you're a business leader, technology strategist, or CX professional, this event is designed to provide actionable insights, innovative approaches, and practical tools to transform your CX strategy and drive meaningful results.
Connect with experts from Orange Business, Microsoft, and Adobe, and explore the future of customer experience orchestration together.
*Submitting the registration form does not guarantee your attendance. Due to limited seating, all registrants will receive an email in the coming days confirming whether or not they have secured a seat. Keep an eye on your inbox!
What You’ll gain from this CX event
Gain Strategic Insights: Learn about the latest trends in CX orchestration and the transformative power of data and AI.
Explore Technology Innovations: Discover how Adobe and Microsoft solutions integrate to deliver seamless customer experiences.
Learn Best Practices: Hear from experts and industry leaders on building scalable, customer-centric strategies.
Network with Peers: Connect with other professionals, solution providers, and thought leaders in CX.
Hands-On Exploration: Participate in live demonstrations and workshops showcasing practical solutions for experience orchestration.
What’s on the Agenda
9:30 - Welcome Keynote presented by Christophe Bonnart, Managing Director Orange Business, Digital Services Business line (Belgium).
- Part 1: Building Consistent Customer Experience
9:45 - "Orchestrated Experiences in an AI world"presented by Yves Van den Brande, Director CX Solutions at Orange Business
10:05 - "Achieving Better Experience with Customer Insights, Data & AI" by Marion Boberg , Lead CX Consulting at Orange Business
- Part 2: The power of Data & Technology
10:45 - "Deliver consistent, personalized experiences by aligning human and digital touchpoint" presented by Léo Lejeune, Director Data Solutions at Orange Business & Jens Peeters, Customer Engagement Expert at Orange Business
11:05 – Panel Discussion with Adobe & Microsoft Experts
Revolutionizing with Copilot, Fabric, Purview, Adobe AEP, MS Fabric & Adobe Marketing Agent Innovation with Christelle Souaileh, Partner Technology Strategist, AI Copilot at Microsoft & Adobe
- Part 3: Unlocking your Organization
11:45 – "Bringing Strategy to life" presented by Marion Boberg, Lead CX Consulting at Orange Business
- Wrap Up
12:05 – "The path to orchestrated experience" presented by Yves Van den Brande, Director CX Solutions at Orange Business
12:15 – 13:00 Networking & Open Roundtable Discussion
Enjoy a networking lunch while participating in roundtable discussions on key topics:-Navigating Data & AI Challenges for a More Impactful Customer Experience
-Overcoming CX Governance Hurdles to Design Seamless Customer Journeys
-Deep Dive & Connect with Adobe
-Deep Dive & Connect with Microsoft
Meet the experts
Yves Van den Brande
With over 20 years of experience, Yves is a seasoned professional in the fields of Customer Experience (CX), Customer Relationship Management (CRM), analytics, data & AI technologies. As an award-winning director, Yves has a proven track record of leading transformative initiatives that drive value for both external and internal stakeholders across Europe.
Jens Peeters
Jens is a CX technology enthusiast and strategist with a strong foundation in combining technology with marketing and relationship management. With experience across industries like FMCG, Retail, Banking, Insurance, and Travel, Jens brings practical insights and a reliable track record to advisory roles, helping clients achieve their goals.
Léo Lejeune
Léo Lejeune is an experienced Data Solutions Architect, with over a decade of experience in Modern Data Platforms and Business Intelligence. Léo specializes in defining and executing data solutions strategies, advising customers on their data challenges, and crafting technical solutions that meet diverse data needs. His expertise spans across Azure data services, Power BI, and various modern data technologies. Léo will explain how the transformative power of data and AI in customer experience, exploring how advanced analytics and data governance can drive impactful customer journey operations. He will also provide insights on setting up cloud data platform for optimal orchestration and governance.
Marion Boberg
Marion Boberg, is a seasoned CX Leader, with over 15 years of experience in human-centered design. As an Offer Strategy Lead, she specializes in crafting strategic offers that empower clients to achieve their CX ambitions. With a passion for CX management, customer journey operations, and governance, Marion drives impactful transformations in customer experience strategies. At this event, she will delve into the power of customer intelligence, including data and AI, and explore CX governance, providing insights on how to structure around customer journeys for optimal orchestration.
Christelle Souaileh
Christelle Souaileh is a Partner Tech Strategist at Microsoft. With over 10 years of experience in the Microsoft ecosystem, she collaborates closely with partners to drive technological innovation and strategic initiatives. Christelle has a background in cloud solutions and business applications. She is focusing her expertise in AI and Copilot.
Jeff Slough
Jeff brings over 30 years of expertise in omni-channel strategy, customer engagement, and commercial leadership to his role at Adobe.With a deep background in customer experience orchestration, he has been a trusted advisor to global brands helping them harness data to drive revenue growth, customer loyalty, and meaningful engagement.
Anthony Iglesias
Anthony oversees the loyalty program, direct customer communication (CRM), and targeted campaigns. His expertise in the retail sector allows him to craft customer-centric strategies aimed at strengthening emotional connections with the brand and maximizing CE.
Sigrid Van Duffel
Sigrid, leads CX initiatives across 26 countries. With 15+ years in B2B sales and 12+ in CX strategy, she aligns CX with business growth. She specializes in turning insights into impact through feedback loops, service improvements, and culture shifts. Passionate about data-driven action, she ensures every interaction enhance customer experience.