Transforming the Spectator Experience at the Orange Vélodrome
One of the key moments of the day was the spotlight on the Orange Vélodrome in Marseille. Our speakers – Alexiane Moor, Benjamin Levy-Herrenschmidt, and Alexandre Bédiguan – shared how innovations like real-time media production and IoT are creating more immersive and inclusive experiences. A notable example is Touch2See, a solution enhancing accessibility for visually impaired spectators, demonstrating how technology can be a true enabler of inclusion.
Rethinking Security in a Hyperconnected World
In his session, Mathias Caluwaerts tackled the cybersecurity paradox: more tools don’t always mean more protection. He emphasized the need for smarter, more strategic approaches to cybersecurity in an era where threats evolve as fast as the tech designed to fight them.

Elevating Customer Experiences Through AI and Data
Yves Van den Brande explored how AI and data are helping businesses optimize customer journeys, offering actionable insights on how to move from reactive to proactive engagement strategies that deliver real value.