Supporting shopping centre traffic with AG Real Estate’s loyalty app
AG Real Estate is the real estate subsidiary of AG Insurance and the real estate consultant of Ageas. Concurrently investor and developer, they operate in Belgium, France and Luxembourg and on certain select European markets, in the best interest of their clients and partners. They are active in several Real Estate activities like Offices, Retails, Residential, Warehousing, Healthcare Public Infrastructure and Parkings.
AG Real Estate contacted Orange Business to build a mobile app in order to collect loyalty points at their shopping centers. The objective of the program is to support the traffic of their 3 Shopping Centers in Belgium: City 2, Westland at Brussels & St Lambert at Liège.
AG Real Estate contacted Orange Business to build a mobile app in order to collect loyalty points at their shopping centers. The objective of the program is to support the traffic of their 3 Shopping Centers in Belgium: City 2, Westland at Brussels & St Lambert at Liège.
AG Real Estate uses the loyalty app to drive traffic and engagement across their three Belgian shopping centres.
Driving shopping centre engagement with AG Real Estate's loyalty app
AG Real Estate partnered with Orange Business to create a loyalty app for their Belgian shopping centres, boosting customer traffic, with the requirements listed below:
Collect loyalty points
Support three centres
Enhance customer engagement
Boosting engagement and traffic with the Smile loyalty app
The customer can earn loyalty points via the Smile mobile app by scanning the QR code in stores for substantial benefits. Once the customer obtains a certain number of points, he/she can win different types of benefits according to the level he/she reached.
- Quicker way to set up marketing actions (Push notification, Contests Activation, Newsletters)
- Create more engagement and positive impact on traffic