Achieving a unified 360° customer view across channels, brands, and countries
With 4 iconic brands operating in 30 countries, Clarins Group faced significant challenges managing customer, sales, and product data scattered across more than 100 disconnected data silos. This fragmentation made it difficult to gain a unified view of their customers and resulted in inconsistently organized local campaign management.
In addition, Clarins sought to strengthen brand coherence at the global level and establish greater oversight and alignment between corporate and local marketing efforts, ensuring a more streamlined and impactful approach across the organization.
In addition, Clarins sought to strengthen brand coherence at the global level and establish greater oversight and alignment between corporate and local marketing efforts, ensuring a more streamlined and impactful approach across the organization.
Building a unified customer view for Clarins Group
Clarins needed a 360° customer view to unify data across 4 brands in 30 countries, streamline campaigns, and improve brand coherence, with the requirements listed below:
Centralized customer data
Unified campaign management
Enhanced corporate control
Clarins uses a central data hub to unify campaigns and enhance brand coherence.
Clarins boosts efficiency with centralized Customer Data Hub
Orange Business partnered with Clarins Group to transform their fragmented data landscape by consolidating over 100 silos into a robust Central Customer Data Hub.
This centralized hub provided a secure, personalized interface for customer care and services, offering tailored views for each brand and country. It also enabled Clarins to leverage high-quality data in near-real-time, empowering an efficient, cross-channel campaign management system while ensuring consistency and coherence at the group level.
Thanks to the services provided by Orange Business, Clarins Group now can benefit from:
- A faster response time
- A more efficient & professional workflow
- Brand coherence and increased customer knowledge
- A full focus for Marketers on their core tasks and not mining data