Orange Business has appointed Keith Matthews as the new Country Manager for South Africa and Head of Sales for South East Africa, effective immediately. As Country Manager, Keith will be responsible for the overall business growth strategy of Orange Business in South and East Africa.
“Enterprises in Africa are seeing new and exciting business opportunities emerging against the backdrop of digital transformation that is happening in a fast-moving marketplace. Orange is helping some of the biggest enterprises in Africa to redesign their IT and business strategies and to adopt state-of-the-art digital technologies to support this transformation. Keith brings with him a wealth of business and sales experience that will help us to drive growth in South and East Africa, and to continually position Orange Business as the leading digital partner for enterprises,” said Luc Serviant, Vice President, Middle East and Africa, Orange Business.
“I am very excited to be joining Orange Business at a time when digital transformation is one of the most critical conversations in most enterprises. At Orange, we are well positioned to deliver new opportunities for business by listening and responding to these conversations and turning them into reality for our customers,” said Keith Matthews, Country Manager of Orange Business South Africa and Head of Sales for South East Africa.
Keith is an intrapreneur who has more than 22 years’ experience working in business management roles across sales, operations, growth ventures and partnerships in South Africa. Keith holds a diploma in Electrical Engineering and is a keen golfer and fly-fisherman.
I am Head of Regional Marketing Communications and Operations in the Indirect, Middle East and Africa Region.
I am driving the digital transformation of the marketing function in this region. Among my favourite types of challenges are the ones that involve bringing people together to deliver a project, and I like the challenge of delivering “wow”. I have a passion for the new digital world, and I am often caught immersed in this when I should, in fact, be walking my dogs.